We were excited to see that Nestivity, a popular social media tool, named us the top brand tweeter during Super Bowl XLVIII!
This year, the NFL created the official Twitter hashtag, #SB48, to track engagement. Nestivity monitored engagement as well using a Live Tweetcast that pulled tweets with #SB48. According to their findings, Alex and Ani was the most active and engaged brand during the Super Bowl.
Thank you to our fans for engaging with us throughout the game and also to our amazing social media team for their hard work!