Written by Yelena Shuster

We’re drawn to a particular color for many reasons: Because it makes our skin glow, or matches our favorite dress, or reminds us of the sunset in a favorite vacation spot. However, there’s another, subliminal reason to choose a certain shade. Read on to learn the symbolism behind the colors in our new spring line.


Pasture Green

First and foremost, green represents nature: A study in the journal Environmental Science and Technology found that the color green has an impact on our enjoyment of outdoor exercise. Researchers believe evolution played a part in the results, since lush greenery signaled food and water to our ancestors. Some interior designers believe the color fosters creative thought and recommend using it in an office to deliver a steady jolt of inspiration.


Thistle Lilac

Purple is the perfect blend of stable blue and energizing red. Traditional Native American medicine relied on a paste of thistle roots for treating wounds, boils, and stomach aches.

Historically, only aristocracy could afford clothes made in this hue, since the dye came from a small mollusk found in a tiny corner of the Mediterranean Sea. In Elizabethan England, no one but the royal family was allowed to wear the shade – and as a result, it has long been associated with nobility.


Sunset Amber

Yellow-based hues like amber can enhance mental agility and happiness due to the bright, sunny energy they convey. From a psychological perspective, warm colors such as orange, red, and yellow can cause people to think the temperature in the room is warmer than it actually is.

For ancient cultures in China and Egypt who worshipped sun gods, yellow is associated with royalty.


Style Tip: Want to exude a specific kind of energy? Get style on your side by choosing the right hue for you from The New Day collection!

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