Introducing: Shop by Intention | ALEX AND ANI

Shop By Intention 

Welcome to a whole new way to show up for yourself and others. Are you ready to begin creating the life you want to live? 

It is time to revolutionize the way we adorn ourselves. When we choose to wear symbols that are in alignment with our deepest intentions, getting dressed in the morning becomes a ritual of its own. Welcome to intention shopping — your guide to manifestation through symbols, intention, and power. 

The Power of Symbols 

The universe has spoken to humanity through symbols and signs since the dawn of time. Symbols are universal; they transcend language and know no bounds. There is a reason that humans have used them for thousands and thousands of years — symbols speak to the deepest parts of our subconscious and connect us to the energy we need to achieve our goals and put us in alignment with what will get us there.  

Choosing Your Own Intent and Symbol 

Choosing to connect with the perfect symbol is no small act — it is a deep, bellowing, powerful, “yes” to the path you’re wanting to take. It is saying that you are ready and taking the first step into alignment with what you most desire — it can be growth and new beginnings, strength and protection, love, faith and hope, luck and prosperity, wisdom, or healing. 

Whenever you see your power symbol, it sends a signal to your subconscious mind to be open and receptive, and to look out for the meaning of the symbol. By adorning yourself with it, the symbol becomes a living, tangible mantra and affirmation.  

So let’s start by getting clear on what your intention is. You hear it all the time — your thoughts create your reality. But how do you ground and embody that? How do you make it real? The solution is to get clear on your intention.  

To get clear in your intention is easy — it is whatever calls to your heart, your deepest innermost wish for your life and the world around you. Take a deep breath, get clear, and think of what soothes your soul the most.   

Connecting with Your Intent for Someone Else  

When gift giving, shopping with intention is an invitation to connect authentically with someone.  

Think about this person, their journey. What do they need with where they are at in their experience? Maybe this friend really needs faith, or your other friend really needs relaxation. Every person in your life needs something — so take a moment and authentically tune in. You have the opportunity to give someone exactly what they need, from growth and new beginnings, to strength and protection, love, faith and hope, luck and prosperity, wisdom, or healing. 

Working with Your Intention and Symbol 

Shopping with intention is authentically connecting with yourself and others. When you wake up in the morning, choose your power symbols. Ask yourself — what do I get to do today? Am I meeting someone new? Am I going for my goal? Do I have a doctor’s appointment? Do I have more to get done today than I think I have energy for? Or maybe you’re working on a more long-term goal, and you have a steady symbol you use daily. From this space — set your intent. Use your symbols to weave your day. Honor your journey while calling in new experiences. Honor where you’ve come from. Call in what you need. Get clear and co-create where you’re going.  

This life is so precious and meant to be enjoyed. May these sacred symbols, your powerful intent, and graceful love from something higher guide you always.  

Click here to explore the Intention Shop.

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Ani Ferlise
Written by Ani Ferlise
A wild woman living amongst the trees in Oregon, I can be found listening to classic rock, talking with my cat Patrick Swayze, and playing with crystals and herbs. I am the Creative Copywriter, creating content filled with how to enjoy the little things and the magic of every day life. I live my life by Bob Dylan’s quote: “All I can do is be me, whoever that is.”