Have you ever wondered how to pronounce “Alex and Ani?” If so, you are not alone! We have received numerous inquiries asking us for the correct pronunciation of our beloved brand. In fact, after our commercial aired during Super Bowl XLVIII, hundreds of fans tweeted about how they have been pronouncing it incorrectly all this time!

“Alex” is pronounced as it normally is. However, the tricky part is “Ani,” which is pronounced “AH-KNEE.”

We hope this helped clear up any confusion. Thank you for your continued support of our brand and mission to spread positive energy!

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Brendon Cunha
Written by Brendon Cunha
A guy with a passion for weaving words, I enjoy reading novels, sipping iced coffee, and indulging my Disney obsession. I am the Senior Editorial Copywriter who develops content for the blog and mobile app. My favorite quote is: “All of our dreams can come true if we have the courage to pursue them.” – Walt Disney