What is it about travel that’s infinitely intriguing? From the culture and cuisine to the adventure and thrill, visiting new places opens our eyes to the beauty of the world. At ALEX AND ANI, 2018 is all about enrichment of the mind, body, and soul through travel, and our first stop is Paris, France.

Paris has a reputation for being iconically romantic. From the captivating architecture to the alluring language, the nicknamed “City of Light” is one of the most visited places in the world. It reminds us to appreciate beauty in all forms and to always be open to love, for it often appears when we least expect it.

With hope for a year of all good things, ask yourself this question:

What can love teach us about ourselves and the world? Remember, Valentine’s Day celebrates the many ways it manifests itself. Explore new places, spend time with loved ones, and give meaningful gifts that celebrate precious relationships. 

As you consider these sentiments, we invite you to learn more about our Valentine’s Day 2018 Collection and yourself:

Valentine’s Day Sets: Immortalize your love with the Red Rose Set of Two. Featuring a red rose charm and matching beaded bangle, this scarlet-hued set evokes pure passion. Prefer something a little simpler? The I Love You Set of 3, including a heart-shaped Swarovski® crystal, is a perfect choice. There’s also our Paper Heart Set of Four, featuring an intricate doily-inspired heart charm and heart-shaped Swarovski® crystal, which is both symbolic and sweet.

PATH OF SYMBOLS: Celebrate the power of love with the newest additions to our PATH OF SYMBOLS Collection. The Eiffel Tower inspires romance and Amour channels pure love.

The Key to Love represents liberation, Unbreakable Love symbolizes devotion, and the Heart Flag evokes pride. Adorn yourself with these romantic icons for a meaningful Valentine’s Day.

CHARITY BY DESIGN: Celebrate all kinds of love with new additions to our CHARITY BY DESIGN collection. Honor self-love with the Be Yourself Charm Bangle and Expandable Necklace (supporting PeaceLove Foundation). Symbolize your most precious friendship with the Best Friends Set of Two Charm Bangles or Expandable Necklaces (benefiting the American Heart Association). Say it simply and beautifully with the I Love You Charm Bangle (supporting UNICEF).

Color Infusion: Immerse yourself in the whimsical side of love with our new Color Infusion pieces. Celebrate your favorite furry friend with Pardon My Frenchie. Show your bestie how much they mean to you with Mon Amie. Honor your love of adventure with Bon Voyage. Tip: Pair it with the Hearts Cuff in red or teal for an extra pop of colorful fun!

Swarovski® Beaded: Add some sparkle to your set with our Swarovski® Beaded Collection. Crafted with Swarovski® crystals and metal beads, these statement pieces add texture and shine in Valentine’s Day-inspired hues. Choose from Mirror, Milky Way, Glow, Frost, Poppy, Peony, or Brook.

Metal Accents: Amp up the look of your charms by adding metal beaded bangles with subtle symbols, such as flowers and hearts. Available in RAFAELIAN SILVER, RAFAELIAN GOLD, and RAFAELIAN ROSE GOLD Finishes, these pieces look great worn alone or mixed with other romantic-inspired items, such as the new Heart, Key, or XO Wraps.

Fine Jewelry: Indulge in the finer things with our Fine Jewelry Collection. Crafted in 14kt gold plated sterling silver, sterling silver, and 14kt rose gold plated sterling silver, these luxe pieces instantly enhance any look with delicate details, such as Amour.

Keep it simple with the Heart or go romantic with Amour. Prefer something bold? The new additions to our Earth Sultry Collection features rose quartz and turquoise encapsulated in a tube inspired by the design of the Eiffel Tower.

Licensed Products:  Are you or someone you love a HARRY POTTER fan? Commemorate what they mean to you with the Always Charm Bangle.

Channel the ultimate superpower, love, with new Wonder Woman jewelry. Crafted in seasonal hues of red and pink, this bangle and expandable necklace are available in Shiny Rose Gold Finish.

Prefer to spell out how you feel? Our new SCRABBLE-inspired collection allows you to do just that with an SCRABBLE XO Cuff Bracelet and SCRABBLE Love Adjustable Necklace.

Kindred Cord: Our popular pull cord bracelet collection debuts three new styles crafted in sterling silver and 14k rose gold plated sterling silver. Keep it simple yet elegant with the Heart. Gift someone special the Perfect Fit Set of Two. Believe what’s meant to be will be with C’est La Vie. Gift one to your best friend, soul mate, or anyone who could use a little love.


Share your love story with us on social media using #ALEXANDANI for a chance to be featured on www.alexandani.com.

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Brendon Cunha
Written by Brendon Cunha
A guy with a passion for weaving words, I enjoy reading novels, sipping iced coffee, and indulging my Disney obsession. My favorite quote is: “All of our dreams can come true if we have the courage to pursue them.” – Walt Disney