7 creatives, 8 female entrepreneurs, 11 cameras and 23 sustainable fashion brands join forces in 100 degree weather in Palm Springs, CA weather, to bring to life what it means to ‘live with intention’.

This Fall, we’ve partnered with an empowering group of 8 female entrepreneurs who all share a like-minded passion – personally and professionally – to our ethos of authenticity, positivity, sustainability and self-discovery, for our inspiring new campaign that defines what it means to live with intent, or as we call it: an #IntentionSetter.

These 8 ‘intention setters’ are master’s of their own craft in the world of sustainable fashion and beauty. All based in Southern California, these inspirational women were invited to various locations throughout Palm Springs, CA to collaborate with our in-house creative team and capture authentic content that combines the beauty behind their individual brands and our new intention-based Fall collection

Say Hello to Our #IntentionSetters:

[left] Rachel Pally, Owner + Designer of Rachel Pally | Intention: LOVE
[right] Rachel Denniston, Co-founder + Designer of HFS Collective | Intention: LUCK & PROSPERITY

Meet Rachel Pally, Owner + Designer of Rachel Pally

Meet Rachel Denniston, Co-founder + Designer of HFS Collective

[left] Shobha Philips, Owner + Designer of PROCLAIM | Intention: GROWTH & NEW BEGINNINGS
[right] Isadora Alvarez, Owner + Designer of Back Beat Co. | Intention: STRENGTH & PROTECTION

Meet Shobha Philips, Owner + Designer of PROCLAIM

Meet Isadora Alvarez, Owner + Designer of Back Beat Co.

[left] Birgit Klett, Co-founder + Designer of beek | Intention: WISDOM
[right] Mary Myers, Owner + Designer of Novella Royale | Intention: FAITH & HOPE

Meet Birgit Klett, Co-founder + Designer of beek

Meet Mary Myers, Owner + Designer of Novella Royale

[left] Dani Nagel, Owner + Designer of Dazey LA | Intention: GROWTH & NEW BEGINNINGS
[right] Kari Jansen, Owner of Poppy and Someday | Intention: HEALING

Meet Dani Nagel, Owner + Designer of Dazey LA

Meet Kari Jansen, Owner of Poppy and Someday

In addition to partnering with these entrepreneurs, our team joined forces with 23+ other like-minded fashion brands who generously supplied sustainable, American-made clothing, shoes and hats for our Intention Setters to wear. 

Thank you to the following brands for partnering with us to share the stories of these 8 women and truly encompass what is means to live – and shop – with purpose and intent:

Able
Alternative Apparel
Birkenstock
Deta NYC
Emerson Fry
Gigi Pip
Kotn
Levi’s
Matter Prints
Mattise
Neu Nomads
OZMA
Taylor and Thomas
Thelma
Voloshin
Wray

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Written by Tracy Trouf