Welcome back for another department update! Our Marketing department has been hard at work implementing new and exciting ways to bring our message of positive energy to our amazing fans.


• Spring/Summer 2014 Collections Now Available – Looking to add color to your spring wardrobe? Our spring/summer 2014 collections, Carnivals and Caravans and Natural Wonders, are the perfect additions to your #charmedarm. Carnivals and Caravans is a nod to the early American traveling festival with vivid, candy colored beads. Natural Wonders celebrates the beauty of nature with muted, earthy tones and metallic flowers. Embrace the spirit of the season with these fun and festive collections!

Carnivals and Caravans.

Natural Wonders.

• House of Blues Partnership – Calling all music fans! Alex and Ani Entertainment, the (+) of positive energy, recently announced a presenting sponsorship with House of Blues Boston. The multi-year partnership is our first foray into sponsoring a music and entertainment venue. The sponsorship allows us branding exposure, which will include logo inclusion throughout the venue space, an exterior billboard facing Mass Pike, and the naming of the Foundation Room Presented by Alex and Ani, as well as the Outside Deck as the “Positive Energy Patio.” It also includes online digital integration and branded video commercials that will air pre-show during each concert hosted at the House of Blues Boston. Come experience our positive energy at the House of Blues Boston!


• Cosmopolitan April 2014 Feature – Calling all fashionistas! Our Vintage Sixty-Six by Alex and Ani Flapper Necklace was featured in the April 2014 issue of Cosmopolitan. The piece is worn in an article titled “Hot Date” that shows how to dress up a basic white tee with a skirt and accessories for a perfect date outfit. Check out the Flapper Necklace now!

• Firefly Music Festival Sponsorship – We’re excited to be sponsoring the Firefly Music Festival in Dover, DE! The festival runs from June 19-22, 2014 and features performances by Foo Fighters, The Lumineers, Jack Johnson, Beck, Weezer, American Authors, and Tegan and Sara among numerous others. If you are attending the festival, be sure to experience our positive energy at our bangle bar!

• Alex and Ani Boulder Grand Opening Celebration – Calling all fans in Colorado! Alex and Ani Boulder recently opened and we’re hosting a party.

When: Thursday, April 10, 2014 from 6 PM – 8 PM
Where: Alex and Ani Boulder, 1505 Pearl Street, Boulder, CO 80302
Info: Enjoy lite bites and surprise raffles throughout the evening. The first 20 people to attend will receive a complimentary gift. RSVP to RSVP@alexandani.com

Alex and Ani Boulder.

• Alex and Ani Westfield Grand Opening Celebration – Calling all fans in New Jersey! Join Alex and Ani Westfield on Girls Night Out for a Grand Opening party. There will be a special appearance by the New York Knicks City Dancers!

When: Thursday, April 24, 2014 from 6 PM – 9 PM
Where: Alex and Ani Westfield, 200 East Broad Street, Westfield, NJ 07090
Info: Enjoy lite bites and surprise raffles throughout the evening. The first 20 people to attend will receive a complimentary gift. RSVP to RSVP@alexandani.com.

Alex and Ani Westfield.

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Brendon Cunha
Written by Brendon Cunha
A guy with a passion for weaving words, I enjoy reading novels, sipping iced coffee, and indulging my Disney obsession. I am the Senior Editorial Copywriter who develops content for the blog and mobile app. My favorite quote is: “All of our dreams can come true if we have the courage to pursue them.” – Walt Disney