Have you ever wondered what’s on the horizon for Alex and Ani? In this new blog series, Department Updates, we will be giving our fans a glimpse of current happenings and things to come in each department. Think of it as our way of keeping our amazing fans in the know and up to date!

Our Affinity (Licensed Products) division launches the series with plenty of ways to infuse your life with positive energy.


• 2014 Sochi Winter Olympics – Have you seen our Team USA Winter Collection? It’s perfect to support all of our American athletes, including Cranston, Rhode Island native, Marissa Castelli, as she goes for the gold in the Sochi Winter Olympics! With bangles to represent skiing, skating, hockey and more, there’s something for everyone’s favorite sport.


• National Football League Collection/Super Bowl Commercial – Cheer on your favorite team during the big game with our National Football League (NFL) Collection, the perfect addition to your #CharmedArms! Also, be sure to look for our second Super Bowl commercial on Sunday, February 2, 2014 at 6:30 PM EST.

• Collegiate Collection Additions – We are thrilled to announce two new highly requested additions to our Collegiate Collection, University of Massachusetts Amherst and University of Massachusetts Lowell! Be sure to show your school pride with these great additions to your charmed arm. Please note that University of Massachusetts Lowell is a campus bookstore exclusive.


Also, be on the look out for an additional seven schools, including the campus bookstore exclusive Community College of Rhode Island (CCRI) this spring! Look for an article discussing the CCRI partnership in their upcoming alumni update.

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Brendon Cunha
Written by Brendon Cunha
A guy with a passion for weaving words, I enjoy reading novels, sipping iced coffee, and indulging my Disney obsession. I am the Senior Editorial Copywriter who develops content for the blog and mobile app. My favorite quote is: “All of our dreams can come true if we have the courage to pursue them.” – Walt Disney