A symbol of comfort, the teddy bear is a reminder of the carefree days of childhood. A loving companion, this furry friend carries joyful memories and an optimistic energy in its plush fabric. The teddy bear is also a loyal guardian, a cheerful encouragement during challenging times. Wear the Little Brown Bear Charm to celebrate life’s treasures and infinite love.

ALEX AND ANI will donate 20% of the purchase price* from the Little Brown Bear Charm, with a minimum donation of $25,000, between September 2014 and December 2015 to the Child Mind Institute, an organization committed to transforming mental health care for children everywhere by providing help, hope, and answers to families.

*Purchase price includes sales to ALEX AND ANI retail and web customers, and authorized retailers.


CHARITY BY DESIGN is the heart and soul of ALEX AND ANI. Carolyn works closely with organizations in creating a unique design that embodies the message and reflects the beauty of each charitable organization. We believe profoundly that people everywhere are anxious to participate in creating change and empowering those who so clearly need assistance. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.

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Brendon Cunha
Written by Brendon Cunha
A guy with a passion for weaving words, I enjoy reading novels, sipping iced coffee, and indulging my Disney obsession. I am the Senior Editorial Copywriter who develops content for the blog and mobile app. My favorite quote is: “All of our dreams can come true if we have the courage to pursue them.” – Walt Disney