ALEX AND ANI got together with the Boston Celtics Shamrock Foundation (BCSF) this past Tuesday, March 29th, for an incredible event at ALEX AND ANI Boston located on Newbury Street. The event supported the BCSF Marathon Team.


The evening was all about celebrating our CHARITY BY DESIGN AND BCSF partnership. Attendees got a chance to shop and take a closer look at our new Kindred Cord Shamrock. 15% of sales during the event were donated to the BCSF Marathon Team, which raises funds for their Boston Marathon team participants.


It truly was a magical night filled with good vibes, great shopping and Boston pride.

Celtics dancers signed autographs and posed for photos with guests.

You can show your commitment to the Boston Celtics and their charitable efforts by purchasing our new Kindred Cord Shamrock and our classic Celtic Knot Charm Bangle in-stores or online. A 20% donation from the purchase of either of these CHARITY BY DESIGN pieces will go toward the BCSF mission, which aims to extend the reach of the Celtics championship legacy into the community. These efforts include providing healthcare, school, shelter and vital services programs that directly benefit children in need.

The Kindred Cord Shamrock (left tube) and Celtic Knot Charm Bangle (in stack) both support BCSF.

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