Better Gifter (.n):

  1. One who gives from the heart with meaning, thoughtfulness, and love.
  2. Someone who honors individuality, and celebrates every moment.
  3. You, this season.


There’s never been a better time to be a better gifter. Everyone in your life is special for different reasons, and they all have unique senses of who they are and how they choose to express themselves. Use this guide to our 2018 Holiday Collection to find the perfect gifts for everyone on your holiday list… then start shopping.

Northern Lights Collection

2018 has been all about the enrichment of the mind, body, and soul through travel. Our last stop of the year is Norway, where winter truly comes to life. As the days shorten, the Northern Lights ripple through the night sky. Every sunset is a light show behind the glaciers.

Our Northern Lights Collection celebrates the beauty of winter in its most pristine form. Inspired by the natural world in the northern lands, from the snow that blankets the ground to the moon above, the collection includes bracelets, wraps, earrings and statement necklaces with new finishes and unique natural elements. Riches designs, in earrings, wrap bracelets and a lariat necklace, include luminous abalone shell charms that evoke the stunning beauty of the aurora borealis itself.

Norway Earrings and Wrap Bracelets feature hammered metal charms that echo Norwegian folk art, as do Tassel Earrings and Wrap Necklaces that offer new ways to wear long layers.

Norway Tradition Chain Station Charms are available in three new sets: sterling silver Blessing, with genuine Howlite gemstone; rose gold-plated Love, with Rose Quartz; and gold-plated Family, with African Turquoise.


Your Favorite Symbols, Reimagined

Pay tribute to those you call family – whether it’s the one you were born into or the one you chose – with the newest additions to our Path of Symbols collection. The Midnight Sun is a symbol of light in the darkness, and is a reminder to be in the infinite moment. Season’s Blessings, a little bird inspired by Norwegian folk art, is a symbol of a full and prosperous home. The brilliant Snow Star shines with the magic of the season. New Glitter Color Infusion versions of some of our most popular designs – Evil Eye, Path of Life and Guardian Angel – add a brilliant touch to beloved symbols.

Festive Looks

Wear your love for the season, or give these festive bracelets to someone who’s filled with Christmas cheer. Nutcracker, Crystal Snowflake and Naughty or Nice bangles add some sparkle to your celebrations. Holiday sets, like the Holly, Tree and All That Glitters sets, are ready-made for gifting.

New Holiday Beaded bracelets, like the Fine Rocks collection in seven colors and the five new colors of Swarovski Beaded expandable wire bangles, add sparkle to the winter. The Aurora Glass and Metal Beaded bangles capture ice and snow with style.

Elf Collection: As Buddy the Elf says, “the best way to spread Christmas cheer is singing loud for all to hear.” Let these Elf-inspired bangles do the singing for you, as they capture some of the most endearing moments from this classic holiday film, like when Buddy says “Smiling is my favorite” and “There’s room for everyone on the nice list.”

Mantras & Connections: New additions add a pop of color and sparkle to this classic collection. Family Forever and Always and Love at First Sight celebrate your two-legged and four-legged family. Glittery Shine Bright, Let it Snow and Hello Winter come in new Metallic Burgundy, Metallic Hazel and Metallic Blue Finishes. Sets ready for gifting set a positive intention for the season, like Give Thanks and New Year, New Me.


The Latest Harry Potter

New Harry Potter-inspired jewelry captures beloved moments from the books, like when Hagrid tells Harry that he’s a wizard, and when he, Ron and Hermione discover the Marauder’s Map. A new Time Turner necklace really spins, and adjustable necklaces and bracelets with Harry’s iconic glasses let you take a little bit of magic wherever you go.

Gift Them With Boxed Sets

Perfect for gifting and just waiting to be unwrapped, these thoughtfully composed boxed sets come in themes like Love and Crystal Beaded, as well as in favorite symbols like Buddha and Compass collections.

Share your holiday story with us on social media using #ALEXANDANI for a chance to be featured on

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Written by Administrator