Last Friday night, the Alex and Ani team got decked out to host the Grand Opening of Alex and Ani’s second retail location on Newbury, St in Boston.  The pre-party was packed with Bostonians at the Alex and Ani store, and the fun continued at Woodward at the Ames Hotel where the guests danced until the wee hours of the morning!

We were honored to donate proceeds from Friday’s event at both our Newbury Street Boutique Grand Opening Party, as well as the after party at the Ames Hotel to support Operation Smile, our latest partner with our Charity by Design effort.

Boston Magazine’s Bostonista

Stuff Boston Feature


Check back in for photo updates as well as additional write ups of the event!   Photo Credit: Jon Goff & Michelle Forbes


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