Spring is in the air at Alex and Ani! During this special time of rebirth, nature is alive in perfect harmony. We wanted to make this spring one to remember through our seasonal collections and in-store decorations.

This year, we captured the stunning beauty of nature in a unique way. Various images of flowers were transformed into kaleidoscope patterns along with artwork of some of our most popular charms, such as Because I Love You and Mom. They were then inserted into circular, metal frames and scattered throughout the stores – some on the jewelry cases and some suspended in the windows.

However, the beauty of these pieces is truly showcased when the sun catches them, creating an illuminated spectacle of color that evokes the magnificent transformation of spring.

We hope you enjoy our gorgeous decor and wish you a wonderful season of love, peace, and positive energy!


Want to channel spring’s vibrant energy? Our spring/summer 2014 collections, Carnivals and Caravans and Natural Wonders, are perfect for celebrating this lovely time of year.

Shop Carnivals and Caravans and Natural Wonders.

Carnivals and Caravans represents the swirling color and motion of early American traveling carnivals.

Natural Wonders encourages the wearer to explore the pristine beauty and healing power of nature.

Share this post:
Brendon Cunha
Written by Brendon Cunha
A guy with a passion for weaving words, I enjoy reading novels, sipping iced coffee, and indulging my Disney obsession. I am the Senior Editorial Copywriter who develops content for the blog and mobile app. My favorite quote is: “All of our dreams can come true if we have the courage to pursue them.” – Walt Disney