Calling all music fans! Alex and Ani recently announced a presenting sponsorship with House of Blues Boston. The multi-year partnership, through Alex and Ani Entertainment, the sound of (+) energy, is our first foray into sponsoring a music and entertainment venue.

On Monday, March 4, 2014, a launch event was held at House of Blues Boston to officially begin our sponsorship. People in attendance included members of Alex and Ani’s Marketing and Entertainment departments, President of Live Nation, Don Law, and more. We were even presented with an Alex and Ani/House of Blues co-branded electric guitar, a fitting symbol of our partnership.

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Left to right: Jeff Goldenberg, House of Blues Boston General Manager, poses with Mark Coleman, Director of Entertainment at Alex and Ani.

The sponsorship allows us branding exposure, which will include logo inclusion throughout the venue space, an exterior billboard facing Mass Pike, and the naming of the Foundation Room Presented by Alex and Ani, as well as the Outside Deck as the “Positive Energy Patio.” It also includes online digital integration and branded video commercials that will air pre-show during each concert hosted at the House of Blues Boston.

We are truly thrilled for our amazing new partnership with the iconic House of Blues Boston. The next time you’re there for a concert or event, be sure to look for our positive energy!

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The Foundation Room presented by Alex and Ani at House of Blues Boston.

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Floating symbols accompany our logo inside House of Blues Boston.

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Experience our positive energy even when you travel floor to floor inside House of Blues Boston.

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Left to right: Maureen Ford, President of Sponsorship at Live Nation Venue Network, Mark Coleman, Director of Entertainment at Alex and Ani, Terri Liebler, Vice President of Media and Sponsorship Sales at Live Nation Entertainment, Matt Belkin, Vice President of Business Development at Live Nation Entertainment.

All photos excluding feature image courtesy Jennifer L. Correia, @JENuineVision.

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Brendon Cunha
Written by Brendon Cunha
A guy with a passion for weaving words, I enjoy reading novels, sipping iced coffee, and indulging my Disney obsession. I am the Senior Editorial Copywriter who develops content for the blog and mobile app. My favorite quote is: “All of our dreams can come true if we have the courage to pursue them.” – Walt Disney