Alex and Ani was featured in the April 2013 issue of JCK Magazine. Part of the “Jewel Box: 10 Things Rocking the Industry” story, the piece showcases the Tangier Wrap Set from Vintage 66’s new Moroccan Refuge Collection, which debuted as part of the Spring/Summer launch. Also discussed in the article is our recent Super Bowl ad placement and its effects on our e-commerce.
Additionally, the issue recognized Alex and Ani Founder and Creative Director, Carolyn Rafaelian, for her contribution toward the jewelry industry in their “The Power Base” feature, which attributes Carolyn for being a huge factor in the industry alongside icons like First Lady Michelle Obama, LVMH CEO Bernard Arnault and Richemont Executive Chairman Johann Rupert. Be sure to check it out.
Tangier Wrap Set: This set, named after one of the only cities in the world that touches two oceans at the same time, captures the delicate pink, rich purple, and fiery orange of dawn and dusk, while gold beads shimmer like the sand along the shore. The sacred symbol of the Hamsa is at the heart of this set, evoking positive vibrations to bring you happiness and health. Available in Russian Gold. $278