We are thrilled to continue spreading our positive energy through a new commercial with our long-term banking partner, Bank of America! The campaign, titled “Life’s Better When We’re Connected,” will highlight several clients of Bank of America worldwide to show why the connections we make are important to success.

The commercial was filmed in the fall of 2013 at our World Headquarters and Newport retail store to name a few places. It features footage of staff assembling and packaging product for shipment, Designer Carolyn Rafaelian, Founder and Creative Director, conducting business meetings and attending various events.

The goal of the commercial is to give viewers a look into Alex and Ani’s rapid growth while maintaining our mission of revitalizing the U.S. economy, creating jobs and spreading positivity.

Our commercial will begin airing nationally soon and will run through the end of March 2014.

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Brendon Cunha
Written by Brendon Cunha
A guy with a passion for weaving words, I enjoy reading novels, sipping iced coffee, and indulging my Disney obsession. I am the Senior Editorial Copywriter who develops content for the blog and mobile app. My favorite quote is: “All of our dreams can come true if we have the courage to pursue them.” – Walt Disney