It’s All in the Name: How to Pronounce Alex and Ani

Have you ever wondered how to pronounce “Alex and Ani?” If so, you are not alone! We have received numerous inquiries asking us for the correct pronunciation of our beloved brand. In fact, after our commercial aired during Super Bowl XLVIII, hundreds of fans tweeted about how they have been pronouncing it incorrectly all this time!


So, how exactly is it supposed to be pronounced? “Alex” is said as it normally is. However, the tricky part is “Ani,” which is pronounced “AH-KNEE.” The unique name and pronunciation is a combination of the first names of of ALEX AND ANI Founder, CEO, and Chief Creative Officer, Carolyn Rafaelian’s two eldest daughters. Some people believed it was pronounced “Annie,” which led to their confusion when they heard it in the commercial.



We hope this helped clear up any confusion, and we are happy you took the time to find out the way we intended it to be pronounced.

As you know, words are powerful – but so is jewelry with meaning. We strive to spread positive energy with our pieces, and some even have special phrases on them that aim to inspire with each glance. Isn’t it amazing that a single word or phrase can spark such emotion, strength, or drive? Which one speaks the most to you? Below, see some of our pieces from the ALEX AND ANI Words Are Powerful Collection:

Free Spirit Charm Bangle – Embrace the dreamer that you are and find adventure in every opportunity that knocks. Go where the wind takes you, and love every minute of the journey.

Fearless Charm Bangle – Channel that inner strength of yours and use it to be brave, to face fears and obstacles head on with grace and guts. No matter what the day brings, you’ll be ready for whatever comes your way.

Life Is Good Charm Bangle – Look at things in an optimistic way and find happiness in even the most mundane daily tasks. And when life seems hard, know that it’s not what we see, but how we see it. Search for joy. Live for joy.

Completely Blessed Charm Bangle – Be open to everything that comes your way in life without taking anything for granted. After all, each moment is a gift and you are divinely and completely blessed with what you have.

Thank you for your continued support of our brand and mission to spread positive energy!

This post was written by Brendon Cunha with additional reporting by Julie Pennell.

This post was written by Brendon Cunha