Calling all fashionistas! We are thrilled to welcome Alexandra Pereira, writer of the fashion blog,, as a guest blogger. She is our Spanish (+) Energy Ambassador and has a keen eye for pairing our products with her impeccable style. Read on to learn about her recent trip to New York City to visit our showroom and attend our event at New York Fashion Week!


I am really excited to be a guest blogger on Alex and Ani’s blog! My name’s Alexandra Pereira and I write the fashion blog, Lovely Pepa. More than 100,000 people read my blog daily, and thanks to my fans, I get to work with great brands, such as Alex and Ani, as their Spanish (+) Energy ambassador.


It is always very exciting to travel to New York City, but it is much more thrilling when you are invited to New York Fashion Week by one of your favorite lifestyle brands. It was simply a dream!

After having some time to relax, and after slipping on the icy pavement, we visited Alex and Ani’s SoHo showroom. The showroom is the same as I had imagined. A big place full of lovely people who love what they do. After introducing myself to the whole team, I realized everyone is as excited as me about the collaboration. It was a surprise to see how they were looking forward to working together.

After that, I had the chance to interview Nicki Maher, Vice President of Charity by Design. We talked about the Charity by Design division and the brand’s vision, which is really important for Alex and Ani. We also chatted about Alex and Ani’s new Home and Beauty collections, which we haven’t seen in Spain yet. I am looking forward to seeing these new collections! I have also taken part in one of their Charity by Design projects and you will see it very soon.


And after visiting Alex and Ani’s SoHo store we went to Bloomingdale’s to check out their Shop Within A Shop. At night, we attended Alex and Ani’s NYFW event to preview their fall/winter 2014 collection. It was an awesome night with two Knicks City Dancers, too! We couldn’t stop talking all night. Lots of fun. A wonderful day full of positive energy.


All images courtesy of

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Brendon Cunha
Written by Brendon Cunha
A guy with a passion for weaving words, I enjoy reading novels, sipping iced coffee, and indulging my Disney obsession. I am the Senior Editorial Copywriter who develops content for the blog and mobile app. My favorite quote is: “All of our dreams can come true if we have the courage to pursue them.” – Walt Disney