With each passing day, it’s both humbling and amazing to see how much Alex and Ani has touched your lives. We have grown exponentially due to your love, support, and positive energy, and are thrilled that our message truly resonates on a personal level.

We are excited to see American Express’ OPEN Forum recently featured the article and interview on our company written by Katie Morell. The piece provides a close look at the history of Carolyn Rafaelian, Founder and Creative Director, the launch of Alex and Ani in 2004, and our 3,500% growth over the past three years.

One part that particularly spoke to us is Rafaelian’s answer when asked what advice she would give to emerging entrepreneurs:

“Listen to your inner voice and make sure that voice isn’t your ego speaking. Follow that inner voice, and nothing will stand in your way.”

Please visit American Express OPEN Forum to read the full article.


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Brendon Cunha
Written by Brendon Cunha
A guy with a passion for weaving words, I enjoy reading novels, sipping iced coffee, and indulging my Disney obsession. I am the Senior Editorial Copywriter who develops content for the blog and mobile app. My favorite quote is: “All of our dreams can come true if we have the courage to pursue them.” – Walt Disney