Alex and Ani Supports Project Purple- The Herren Project

Project Purple is an initiative of the Herren Project, a non- profit foundation that assists individuals and families struggling with addiction. Across the United States today, students will stand together against substance abuse by wearing awareness bands and Project Purple shirts. If you’re in the Boston area tonight make sure to check out the The Prudential Center – they will light the Boston Sky purple in support of Project Purple

Alex and Ani employees support Project Purple by accessorizing with scarfs, shoes, awareness bands, purple accented Alex and Ani Bangles & much more!

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