Calling all basketball fans! Several Alex and Ani employees attended last night’s Boston Celtics game against the Detroit Pistons at TD Bank North Garden in Boston, Massachusetts. It was an exciting game as passionate fans cheered on their favorite teams.

This was an extra special game as members of our Charity by Design and Marketing teams presented the Shamrock Foundation with a $250,000 check! Through Charity by Design‘s partnership with the Shamrock Foundation in the form of the Celtic Knot Charm Bangle, we raised this money to aid them in their mission of making a difference in the community.


We are truly amazed and humbled by the support of our amazing fans! Thank you from the bottom of our hearts for helping make the Celtic Knot Charm Bangle a tremendous success for the Shamrock Foundation.

Shop the Celtic Knot Charm Bangle and the full Charity by Design Collection.


Alex and Ani is an official sponsor of the Boston Celtics as well as the presenting partner of the Celtics Dancers. Also, our Charity by Design division created the Celtic Knot Charm Bangle in which 20% of all sales go directly to the Boston Celtics Shamrock Foundation to extend the reach of the Celtics championship legacy into our community.

Above image from left to right: Ted Dalton, Senior Vice President of Corporate Partnerships and Business Development of the Boston Celtics, Tina Lamarche, Marketing Manager at Alex and Ani, Iris Carlomusto, Vice President of Marketing at Alex and Ani, Nicki Maher, Vice President of Charity by Design at Alex and Ani, Dee Fraser, Project Manager of Charity by Design at Alex and Ani, and Steve Pagliuca, Celtics Co-Owner and Shamrock Foundation President.

Share this post:
Written by Brendon Cunha