As previously announced, we are thrilled to continue spreading our positive energy through a new commercial with our long-term banking partner, Bank of America! The campaign, titled “Life’s Better When We’re Connected,” will highlight several clients of Bank of America worldwide to show why the connections we make are important to success.
Last week, Bank of America released the long form version of our commercial. This version provides a look into our company’s history, which is deeply rooted in Rhode Island’s former status as world capital of the jewelry industry.
Designer Carolyn Rafaelian, Founder and Creative Director, describes her determination to keeping her family jewelry factory afloat as the industry began to disappear. She discusses how her original collection of cocktail rings started it all and eventually lead to the creation of Alex and Ani.
Our commercial is now airing nationally and will run through the end of March 2014.