During this special time of year, it’s important to reflect on our blessings. There’s so much to be thankful for and we owe it all to you, our wonderful and supportive fans. Your unwavering love and inspiration is the true definition of “positive energy,” and we are honored to have touched your lives.

For our 2013 holiday commercial, we wanted to capture the moments and feelings our fans give us – the embodiment of the Alex and Ani lifestyle. We wanted to show the power of peace and love and how we can all make a difference. The commercial also shows the importance of charity, and how Charity by Design, the philanthropic heart of Alex and Ani, is making a difference in the lives of others through community involvement and support of organizations.

We hope you enjoy our holiday commercial and know that the inspiration came from you, our amazing fans. Thank you from the bottom of our hearts for all that you do. We wish you and yours a lovely holiday season and a happy, healthy new year filled with positive energy!

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Brendon Cunha
Written by Brendon Cunha
A guy with a passion for weaving words, I enjoy reading novels, sipping iced coffee, and indulging my Disney obsession. I am the Senior Editorial Copywriter who develops content for the blog and mobile app. My favorite quote is: “All of our dreams can come true if we have the courage to pursue them.” – Walt Disney